A professor of performing arts has explained how the coronavirus pandemic is an opportunity for creativity in the entertainment industry and creative arts, if artists use the period of lockdown productively.
The Dean of the Faculty of Arts, University of Ilorin, Prof. AbdulRasheed Adeoye, says the pandemic has no doubt touched every facet of the society and altered how “we do things.”
The don said that the pandemic had affected everything and that all sectors of the economy will witness new ways of operations to keep them going.
He urged society to prepare and adapt to new ways of doing things when the coronavirus pandemic eases off while telling newsmen that in a post-COVID-19, the entertainment industry will have windows of creativity.
The professor noted that as perilous as the situation might be, it also had its positive values on the arts and entertainment.
According to him, the present state of lockdown must have given many artists and entertainers opportunity to explore their sense of imagination.
Adeoye said that many influential artistic producers across ages, “had their beginnings in times like this.”
He said that the period of confinement would always afford creative minds the opportunity to engage in intensive soul-searching, which often led to fantastic productions with pervasive influence.
The don debunked the belief that entertainment as an industry contributed little or nothing to the Nigerian economy, and argued that outside agriculture, the entertainment industry was the highest employer of labour in the country with enormous revenue generation potential.
”Apart from agriculture, the entertainment industry is the highest employer of labour where about 2.5 million people are annually employed. It is an industry we cannot joke with,” he said.
The don further said that the amount of money made out of the success of ”The Wedding Party,” a Nollywood movie, would take scientists years in the laboratory to actualise.
Adeoye said that ”when the society wants to deconstruct the artists, they look at them as unserious people who have nothing to offer.
“The Nollywood industry contributes 2.3 per cent to the Gross Domestic Product (GDP) of Nigeria.”
He believes that the nation was bound to reap a lot from the arts and culture sub-sector as time progresses, noting that if the industry contributed 2.3 per cent (about N239 billion), it was improper for any organisation to look at it as unserious people.