THE World Health Organisation (WHO) and football’s world governing body, Fédération Internationale de Football Association (FIFA) have agreed on a four-year collaboration to promote healthy lifestyles through football globally.
The WHO’s Director-General, Dr Tedros Ghebreyesus, and FIFA President, Gianni Infantino, signed the Memorandum of Understanding Friday at WHO’s Geneva-based headquarters.
Ghebreyesus said, “WHO is excited to be working with FIFA.
“Half the world watched the 2018 World Cup. This means there’s huge potential for us to team up to reach billions of people with information to help them live longer healthier lives.”
Infantino said: “I am extremely happy to announce this collaboration with WHO.
“Football is a unique, universal language and we want to use our platform and network to support health initiatives and promote healthy lifestyles all around the world.”
According to the News Agency of Nigeria (NAN) the agreement includes four areas of collaboration.
The areas include Advocacy to promote a healthy lifestyle through football.
Also, Policy alignment to ensure tobacco-free environments at FIFA events; to encourage national football federations to adopt tobacco-free policies, including at stadiums; and to enable WHO to provide technical advice to FIFA on health matters.
There is agreement on building on FIFA events to institute lasting improvements in health and safety.
Also, joint programmes and initiatives to increase participation in physical activity through football in line with WHO guidance, as well as working with national associations and networks of WHO goodwill ambassadors, football players, coaches and volunteers to increase physical activity through football was agreed.
WHO will provide technical advice to FIFA on a variety of health matters, such as ensuring tobacco-free environments at FIFA events and encouraging national football federations to adopt tobacco-free policies, including at stadiums.
WHO and FIFA had already cooperated to ban tobacco at football tournaments, including the 2018 World Cup.
They will build on efforts made to safeguard health at FIFA events and to institute lasting improvements in health and safety, for example around hygiene and disease prevention.
According to the parties, joint programmes and initiatives with national associations and networks of footballers, coaches and volunteers will increase participation in physical activity in line with WHO guidance, and help to increase physical activity through football.
The collaboration will leverage the two organisations’ respective strengths to ensure health messages and activity-related programmes can have a major positive impact on the lives of people all around the world.