THE completion of the merger between Access Bank and Diamond Bank has yielded a new brand logo and created the largest retail bank in Africa by customer base spanning three continents, 12 countries and with 29 million customers.
According to reports from the News Agency of Nigeria (NAN) the logo, which would be up for display from April 1, was unveiled Sunday, at the Eko Hotel & Suites in Lagos.
Access Bank’s Executive Director Personal Banking, Mr. Victor Etuokwu, said the merger has created a banking powerhouse and a “Pan-African financial services champion with 27,000 staff across 592 branches.
With the successful merger, the bank has become largest retail bank in Africa by customer base spanning three continents, 12 countries and with 29 million customers.”
He said: “The new visual identity fuses together the best of Access Bank and Diamond Bank. The business combination puts customers at the forefront as well as the economy.”
Etuokwu said that the two banks came together to create more value to customers in a market that was fast evolving and changing.
Speaking on overlapping branches, Etuokwu said that the bank would not be in a haste to close down any branch in the next one year.
With about 55 branches of the bank which might appear to be overlapping, Etuokwu said, “we are not going to close branches in a hurry in the next three months to one year, we will wait for customers to decide. Some might be change to e-centres as events unfold.”
Mr Rob Giles, Access Bank Adviser, Retail Banking, said that Diamond Bank products such as Diamond Extra and Diamond Exclusive would maintain their names in the new bank.
He said that the new bank would ensure seamless service delivery to customers, who would also have more access to international banking in the enlarged entity.
According to him, with the successful merger, the bank would be more positioned to give more credit to small and medium enterprises (SMEs).
Giles, however, assured that the bank would deliver enhanced value to shareholders while maintaining seamless service delivery.
Attributes of both banks were adapted in designing the new logo. Etuokwu noted that, “Diamond Bank’s was youthful, vibrant and human. Access Bank’s was trusted, global and fast.
“Bringing them together to capture the strength created through the merger meant drawing from the essence of each logo but refreshing them to create a sense of energy and forward momentum.
“The diamond shape is fused into the three chevrons, which radiate in all directions to create layers around a core.
“The retention of the access typeface, colour and font is complemented by the orange logo, which draws from the colour palettes of both banks.
Etuokwu said that the use of the diamond colour palette was further emphasised with the dominance of green in its retail application, ensuring continuity for retail customers, whilst the dominant orange in the corporate application provides the same sense of familiarity to Access Bank’s customers.
He noted that the best of both entities were fused together in the new bank to serve customers better.